Who I am: I’m a creative content strategist, writer, and editor with 15+ years in the game. I’ve always believed a good story has to evolve, and I'm here to help brands, founders, and brilliant minds find their voice and shape their narrative. In my free time: ballet, tennis, running, crosswords, RuPaul’s Drag Race, and living vicariously through my Sims.

What I do: Build brands that people can’t help talking about. I enjoy connecting the dots between data-backed cultural storytelling and measurable business results, building content campaigns with a purpose, and helping brands and founders become category authorities. I believe in a “slow and steady” approach to excellence: intentional, inclusive, and impeccably polished. This includes creative copy, brand storytelling, product marketing, email marketing, social media captions, and SEO stuff. Beyond that, I offer editorial architecture, content strategy consulting, and ghostwriting. (Can you keep a secret? Learn more about Ghostess.) My intention is to make everything I touch better than I found it.

What I’ve done: I’ve written about climate activist Wawa Gatheru and women in weed for Ayesha Curry’s Sweet July, featured Carrie Bradshaw’s townhouse for The Set Set, and covered the king's coronation for So Many Thoughts. My guide to being outdoorsy in SF is on TripAdvisor, I interviewed Alaska and Peppermint for W magazine, and I have a Substack newsletter called Long Story Short. For the YMCA of Greater San Francisco, I spearheaded a multi-channel content roadmap and the foundational “Why the Y?” framework. For a global B2B e-learning platform, I translated “beep-boop” technical concepts and work streams into plain English. For Une Femme Wines, I developed content marketing and social media strategy; I wrote for The Muselet blog, built the ultimate women-owned gift guide, and profiled 100+ female entrepreneurs for the Hall of Femme content series. I spent a decade at POPSUGAR, where I was driving traffic, leading teams, and cooking up company-wide diversity guidelines and editorial bibles. I created the brand’s first-ever Black History Month campaign and the disruptive content destination We Out Here. I wrote and directed my own digital pop culture series, The Britt List. I profiled Chloe x Halle for the brand’s inaugural cover story, covered athletes fighting for equal pay, and wrote an op-ed about Meghan Markle and the media that was quoted in Vanity Fair and the Sunday Times.

I’m always down to collaborate. You can reach out to chat or request my portfolio at brittneyestephens@gmail.com.